The Stay Bad 4.0 Collection.

Have you ever wondered what it means to Stay Bad?

At its core, it means to stay true to yourself but also to others, not letting an ago, attitude or bad day affect yourself and others around you, loving your mates and yourself. In our day and age, we need to stay true to ourselves more than ever.

It's easy to get lost in the haze of likes and opinions but you know what - who gives a f**k?